It never ceases to amaze me how many times, as a mom, I need clean water.
Change a diaper, wash my hands.
Clean up a potty training accident.
Serve a meal, wipe the kids, the table, the chairs, the floor down with a wet cloth.
Hug my kids, wonder what the mystery sticky patch on the top of their heads is… give a bath.
You see where I’m going with this.
In fact, it’s a running joke of mine (of course, I’m the only one who laughs when I make this joke, but whatevs) that within 30 seconds of me putting lotion on my hands, I’ll need to get them wet again for some child-related clean up on isle 4.
And that doesn’t even begin to cover the fact that we need water to drink! I’m lucky, I live near the great lakes where we have water a plenty to use. Even if we go days, weeks without rain, all folks around here worry about is the fact that their lawn has turned brown. I can’t even recal the last time there was a save water advisory (if ever) in my town. That’s not the case in many parts of the world.
“How many times in a day does clean water touch your family’s life? How many times in a week? In two weeks?”
From July 18 to the 31st I’ll be taking part in the P&G / Walmart #CleanWater Photo Challenge to help support the P&G Children’s Safe Drinking Water (CSDW) Program.
As Canadians, we have a seemingly unlimited supply of clean water, so it’s no wonder that we often take it for granted. Yet approximately one billion people in the developing world* do not have the same luxury, and diseases from contaminated water are killing more children every day than HIV/AIDS and malaria combined*.
The P&G Children’s Safe Drinking Water (CSDW) Program helps provide clean drinking water to people in need through a water purifying technology developed by P&G. One small P&G purification packet quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water.
To date, more than seven billion litres of clean drinking water have been provided by humanitarian organizations across the globe using P&G packets, helping to save an estimated 39,000 lives in more than 75 countries.
This past spring, P&G and Walmart teamed up and committed to donating one day of clean water** for every P&G product purchased at Walmart or Walmart.ca during the month of April. During that month, Canadians rallied together and in the end, P&G donated 8.6 million days of clean water to the Children’s Safe Drinking Water Fund as part of its Clean Water initiative. Since May 1, more than 20 P&G products, including Tide, Pampers, Duracell, Dawn and Pantene have continued to generate a donation equivalent to one day of clean drinking water**.
To help bring the program even closer to its goal of donating 25 million litres of water in a 12 month-period, P&G and Walmart will once again open the program up to include every P&G product from July 16 – 31, 2014***. Your participation can help us reach our goal!
To help remind Canadians just how lucky we are to live in this great country and to educate them on ways they can help provide clean water to those in need, P&G developed the #cleanwater photo challenge! From July 18 through 31, P&G and Walmart want you to share photos of the role clean water plays in your life and the life of our family and friends.
Starting today join me on the #CleanWater Photo Challenge for a chance to win a $250 Walmart Gift and and a bundle of P&G products! Yay!
How To Play
Step One: Follow the #cleanwater calendar and Tweet a photo inspired by the word of the day (ie. Day 1 – Hydrate).
Step Two: Don’t forget to include the #CleanWater hashtag and the word of the day (eg. #cleanwater #hydrate) in your tweet!
Step Three: Check out the #cleanwater Pinterest board here to see a curated compilation of the best images from the challenge. At the end of the challenge, one winner will be randomly be selected (similar to a Twitter Party) by Stacie Vaughn (Simply Stacie) to receive a $250 Walmart gift card and a bundle of P&G products.
Don’t forget to leave a comment below letting me know that you’re joining in on this challenge (along with your Twitter name!) so that I can follow your tweets!
I am a P&Gmom. As part of my affiliation with this group, I have been offered compensation to participate in the #cleanwater photo challenge. The views, opinions and photographs expressed on this blog and in my social networks are my own.
*Source: World Health Organization
**For every P&G product purchased at Walmart from April 1 – 30, 2014, P&G donated US$ 0.02 to the Children’s Safe Drinking Water Fund. For each purchase of a selection of P&G products from May 1, 2014 – July 17, 2014, P&G will donate US$ 0.02 to the Children’s Safe Drinking Water Fund.
***For every P&G product purchased at Walmart from July 16 – 31, 2014, P&G will donate US$ 0.02 to the Children’s Safe Drinking Water Fund. For each purchase of a selection of P&G products from August 1, 2014 – March 31, 2015, P&G will donate US$ 0.02 to the Children’s Safe Drinking Water Fund.
Visit walmart.ca/cleanwater for more information.